1609 Phillips Street, Missoula, MT 59802
The New Frontier of Search

AI Search Optimization —
get cited by Google AI,
Perplexity & beyond.

Search is changing. Google now answers questions directly with AI-generated summaries. Perplexity, ChatGPT, and other AI engines are how millions of people find businesses. If your business isn't cited in these answers, you're invisible to the next generation of search.

Google AI Overviews
Perplexity & ChatGPT
Future-proof your rankings
AEO vs GEO

Two strategies. One goal — your business in the AI answer.

AEO — Answer Engine Optimisation

Getting cited in direct answers

AEO optimises your content so AI engines like Google AI Overviews and Perplexity cite your business as the answer to relevant questions. When someone asks "What is the best SEO agency in Missoula?" — your business should be the answer.

GEO — Generative Engine Optimisation

Optimising for AI-generated results

GEO optimises your content structure, authority signals, and entity data so generative AI models — ChatGPT, Gemini, Claude — include your business in their responses when users ask relevant questions in your category.

What We Do

How we get your business cited in AI search results.

Content Authority Building

We create in-depth, authoritative content that AI engines recognise as a reliable source — making your site the reference they cite when answering questions in your category.

Schema & Structured Data

Advanced schema markup helps AI engines understand exactly who you are, what you do, where you are, and why you should be cited — dramatically increasing your chances of appearing in AI answers.

E-E-A-T Optimisation

Google and AI engines favour Experience, Expertise, Authoritativeness, and Trustworthiness. We build all four signals into your content and website structure.

FAQ & Answer Optimisation

We structure your content as direct, authoritative answers to the questions your customers ask AI engines — the exact format AI systems prefer to cite.

Entity & Knowledge Graph

We build your business as a recognisable entity across the web — so AI models have a clear, consistent understanding of your business to reference in their answers.

Monthly AI Visibility Reports

We track where and how often your business is cited in AI-powered search results — showing you the growing impact of your AI search optimisation over time.

FAQ

AI Search Optimization questions answered.

Google AI Overviews are AI-generated summaries that appear at the top of certain search results, answering the user's question directly before they see any traditional results. Businesses cited in these summaries get massive visibility — even if the user never clicks through to a website.
Yes and no. Good traditional SEO is the foundation of AI search optimisation — well-structured, authoritative content ranks in both. But AEO and GEO add specific strategies: structured data, direct answer formatting, entity building, and E-E-A-T signals that specifically target how AI engines evaluate sources.
No — in fact, now is the ideal time. Businesses that build AI search authority early will have a significant advantage as AI-powered search continues to grow. The businesses investing now will be the ones cited in 2026 and beyond.
Free — No Obligation

Ready for the future of search?

Get a free AI Search audit and see how visible your business is in AI-powered results today.